Competitor review analysis
Where are competitors vulnerable?
A competitor's public reviews are the cheapest market research you will ever get: hundreds of customers explaining what they wanted, what they got, and why some of them left. ProofCopy reads them the same way it reads yours and reports strengths, recurring weaknesses, switching reasons and unmet needs, without pretending a sample is the whole market.
- 1Paste the competitor's reviews from Amazon, G2, Capterra, Trustpilot or the app stores. Add their URL to compare their promises with their customers.
- 2ProofCopy extracts observations per review, counts patterns and looks for contradictory segments.
- 3Read the top opportunity to test, with the evidence behind it and the claims you should not make.
What to look for in competitor reviews
Recurring weaknesses that many separate customers mention, not one angry review. Switching reasons: customers who explain why they left or what they tried before. Unmet needs: requests that keep coming back. Contradictory segments: one group loves what another group hates, which usually means two markets with one product.
ProofCopy separates delivery, packaging and seller complaints from product findings so a slow courier does not look like a product weakness.
Sample size and honesty
Fifty reviews of a competitor tell you what those fifty customers said. The report uses 'in this sample' language, shows counts against the sample size, and marks findings supported by two customers as MODERATE and by one as WEAK. If you need market-wide claims, you need market-wide data.
Questions
- Can I analyse several competitors?
- Run one analysis per competitor and compare the reports side by side in your library. Merged multi-competitor datasets work too if the CSV has a source column.
- Is scraping included?
- No. Paste or export the reviews yourself; ProofCopy parses the dirty result.
- Can I use it for my own positioning?
- Yes: run Positioning on your own feedback and website, then Competitors on theirs, and compare the two decisions.
Try it on your own data.
A Quick Scan is free and needs no signup. Deep Analysis is $19 for three days, plus applicable taxes.
Analyze competitor reviews